Print Projects for Wunderbrow

Overview

Wunderbrow is a global cosmetics company who rose to prominence in 2016 with their flagship product: Wunderbrow Eyebrow Gel. Now the company has since extensively increased their product range and refreshed the brand with a fresh and modern feel.

I was asked to work on several print related designs ranging from promotional cards, stationery, makeup artist/influencer guides to product packaging.

Golden Ticket

The Golden Ticket was designed as an exclusive promotional item intended to drive customer engagement. With each order came a chance to find a Golden Tickets. Winners would receive a years’ supply of Wunderbrow products.

The brief was to keep the ticket as simple and on brand as possible. Collaborating closely with the Marketing team we went through a process of exploration and discovery, creating several concepts, including a gold coloured ticket. Ultimately the concept that felt the best fit was a thick white card with gold border and title.

I designed and delivered print-ready artwork files for the project including an additional mask file which would allow for embossing, gold foil or UV spot printing.

Makeup Artist/Influencer Guides

I was asked to create educational material to go alongside new product launches. These guides would help introduce new products to makeup artists and influencers as well as offer ‘how to’ steps on the best way to use the products.

Impact

The team were happy with the design deliverables and the final prints produced from them. The designs helped provide a consistent experience across the digital and physical experience, strengthening Wunderbrows brand and awareness.