Jo Malone

Overview

Jo Malone is synonymous with luxury, offering a range of high quality fragrances, candles, and home scents. As part of their digital design strategy, I worked with the team to enhance the online experience, focusing on high-impact email marketing and an innovative fragrance selector tool.

Email Design for High Engagement

Understanding that Jo Malone’s audience values elegance and exclusivity, I crafted visually stunning email designs that were optimised for engagement and conversions. In keeping with the brand, the designs were kept simple – embracing their clean aesthetics with the focus on their beautiful product shots.

Interactive Fragrance Selector Tool

As part of an effort to engage more with users an interactive tool was created that would help them to explore scents in a personalised way – selecting their preferred scent types (e.g floral, light, fresh etc) and receiving tailored recommendations. The intuitive design made the process both engaging and effortless, improving product discovery and encouraging conversions.

Impact

– Increased email engagement rates through compelling visuals and strategic layouts.

– Helped enhance the online shopping experience with an intuitive and interactive fragrance selection process by reducing choice paralysis and  removing barriers to purchase.

– Strengthened Jo Malone’s digital presence, ensuring brand consistency across all touchpoints.