Article Illustrations

I was asked by Business Cover Expert to create a series of six illustrations to be featured in an article. The brief emphasised the need for a clean and simple visual style, ensuring consistency across all illustrations while aligning with the brand’s identity.

Approach

In keeping with the brand and the brief requirements I opted to use flat 2D vector illustrations to ensure clarity and a contemporary aesthetic that complemented the brand’s existing identity.

A subtle, muted colour palette helped keep the illustrations in tone with the article while curves and soft lines were used to help give an organic and natural feel – making the illustrations more inviting and engaging.

Impact

The final illustrations successfully enhanced the article’s visual appeal, making the content more engaging and accessible to readers. The client was pleased with the result, appreciating the illustrations’ balance of professionalism and warmth.

This project was a great opportunity to refine my ability to create editorial illustrations that align with a brand’s identity while maintaining aesthetic consistency. By focusing on a clean simplistic style, I was able to contribute visually compelling elements to Business Cover Expert’s content strategy.