Business Cover Expert

Overview

As the Creative Lead for Business Cover Expert, I played a pivotal role in shaping the brand from its inception to launch. This involved developing a cohesive brand identity, designing a user-friendly website, and creating a range of print and digital assets. Working closely with the Head of Marketing, I also optimised the customer journey by enhancing key touchpoints, including high-performing forms that significantly increased conversions.

Brand Development

I was responsible for crafting a distinctive and professional brand identity that would position Business Cover Expert as a trusted provider in the business insurance industry. My work included:

– Developing the brand name and logo.
– Establishing a visual identity with a consistent color palette, typography, and design elements.
– Designing marketing collateral such as brochures, business cards, and advertisements.

Website Design & User Experience

The website was designed to be intuitive, visually appealing, and conversion-focused. As Business Cover Expert was a lead generation site for the sister company, Stonebridge Rock, it was crucial that lead costs were kept as low as possible, lead quality was kept high and the customers trusted the brand.

I designed a clean and professional responsive design to give a flawless experience across all devices.

Optimising Conversion Forms

One of the most impactful aspects of my role was optimizing lead generation forms – this was a continual cycle of creating the forms, reviewing the analytics and reworking the designs to optimise them as much as possible. Working alongside the Head of Marketing, we successfully used A/B testing, heatmapping and site recording software, heuristic analysis and analytics to significantly reduce lead cost and form abandonments.

Impact

My contributions to Business Cover Expert helped establish a strong, credible brand presence in the competitive insurance market. By creating a well-designed and user-friendly platform as well as optimising customer interactions, I played a key role in the company’s successful launch and growth.

Conclusion

This project showcased my ability working on ‘Zero to One’ projects – developing a brand from the ground up whilst combining creative vision with strategic thinking to drive business success. My expertise in branding, web design, and UX optimisation ensured that Business Cover Expert launched with a strong foundation for continued growth.