Wunderbrow

Overview

Wunderbrow is a leading brand in the beauty industry known for its innovative eyebrow products (such as their flagship product Wunderbrow Eyebrow Gel). I have worked with Wunderbrow on a wide range of design projects including email design, website visuals, paid advertising design and content production (video editing, animation and photo retouching/composition).

Email Campaigns & Automated Flows

I designed visually engaging email campaigns and automated email flows that aligned with Wunderbrow’s brand identity. With the goal to increase open rates, click-through rates, and ultimately conversions by maintaining a balance between compelling visuals and persuasive messaging. Working with the eComms and brand managers we successfully achieved a YoY increase of 23.34% in conversions.

Website

Working with the team, I would create new visuals for the website including seasonal updates, new offers and promotions as well as new product releases. I also completed a mini ‘refresh’ of the website which was successfully handed off to the development team to implement.

Paid Advertising Campaigns

I created designs for several paid advertising and social campaigns, ensuring each was consistent with the website and email content as well as meeting the requirements of the platforms used (Google, Facebook, Instagram and more).

Video, Animation and Photo Editing

Motion graphics and animated assets played a crucial role in bringing Wunderbrow’s branding to life. From social media GIFs to engaging video ads, I crafted animations that added an extra layer of storytelling to the brand’s digital campaigns. Additionally I provided assistance with photo editing and creating compositions that enhanced the visual appeal of various marketing materials and product shots.

Impact

The creative assets developed for Wunderbrow contributed to a significant boost in brand engagement and performance. Overall, my work for Wunderbrow helped create a cohesive and visually impactful digital presence, supporting the brand’s marketing objectives and strengthening its connection with customers.